The Taco Bell Chihuahua was a popular advertising mascot for Taco Bell, a fast-food restaurant chain. The character was a small, talking Chihuahua dog that was known for his catchphrase, “Yo quiero Taco Bell!” The Chihuahua was created by advertising agency TBWA\Chiat\Day in 1997 and quickly became one of the most recognizable advertising icons in the world.
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